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Think it or not, not every customer utilizes Facebook, or Twitter or Instagram. However everybody nowadays utilizes Google. The fact is, extremely few web designers apply SEO-best practices to website design. SEO is a bit technical, and the last thing a web design business wants (usually) is to be liable for list building.
Will Your New Site Be a Pre-made Design Template or Theme? The huge bulk of web designers in Kansas City offer pre-made Word, Press themes that are then slightly customized for your business. This Is Noteworthy and low expense design templates are indicated to sell to the mass market on the low-cost. Although numerous templates look good and have nice features out of the box, they are not Google-friendly and practically never ever have best-practices coding.
Here's how it works: the web design business purchases a pre-made Word, Press style for $50 and after that re-sells it to you (with some tweaking) for $3,000 or $5,000+. This is the way the video game is played. It's OK for a site design business to use styles, as long as they upfront about it and as long as you understand that a pre-made site will never have the SEO or money-making potential as custom website that was developed for your business from the ground up.
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This is a method companies like to make you a "sticky" client (i. e. hard to leave), and in the worst cases they can hold your site captive or simply plain vanish. Your Kansas City web designer must build you a site on an open source Material Management System ("CMS" ideally Word, Press) that you own outright.

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This is really a bigger concern that you recognize since it's so typical for web designers to attempt to "sink their hooks" into your business so they can nickel-and-dime charges from you for eternity. However, it is really common for web designers to charge a month-to-month upkeep cost, however in many cases these site upkeep costs ought to be less than $99/mo (unless your web style company will also be supply continuous marketing services).